Oh yes, it’s Black Friday.

Introducing our Black Friday deal! Free “Tenugi” with any purchase! “Tenugui” are a type of traditional Japanese towel. While supplies last! No coupon codes. No minimum purchase rules. Just a wonderfully free gift, all the way from Japan! Thank you so much for your support.

Exclusive Offer! Father’s Day Deals!!

Just buy any 2 Shodai products, get 1 Shodai Face Wash FREE! Deal runs through Jun 19th. No coupon code needed. ※Please do not add free Face Wash to your cart.We will ship one Face Wash with your order! ※If you want to receive by Father’s Day,please order by June...
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Made in Japan: Why It Means Quality

50 years ago, “Made in Japan” was code for “poorly constructed.” Your grandfather likely did not have a positive word to say about Japanese goods. These days of course, it’s a different world. Japanese manufacturing has entirely changed, and “Made in Japan” evokes images of painstaking, detailed work. Consistency. Quality....
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3 Months In: 5 Things We’ve Learned

Good morning! Or evening! Hello! Welcome to the first ever Shodai blog post. We launched this little brand in October 2016, after what felt like an eternity of product development, design work, packaging testing, etc. Our tiny team was involved in every step, and since launch, have been busy fulfilling...
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